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The
International Paralympic Committee (IPC) is to scrutinise potential
broadcasting partners more carefully in future after US rights holders NBC
failed to show any live 2012 action.
NBC
scheduled four hour-long highlights programmes on the NBC Sports channel,
followed by one 90-minute round-up.
IPC
president Sir Philip Craven said of future media partners: "We'll examine
their values as they will examine ours.
"If
the values fit, we've got a chance. If they don't we'll go somewhere
else."
The London
2012 Paralympic Games ended on Sunday with a spectacular closing ceremony
featuring performances from Coldplay, Rihanna and Jay-Z.
Channel 4 aired
400 hours of Paralympic coverage in the UK, while Australia's ABC screened more
than 100 hours.
In Japan
viewers had a nightly one-hour highlights programme. Its capital Tokyo is
bidding to host the 2020 Games.
NBC did not
show any live action and its 90-minute round-up programme will not be broadcast
until 16 September.
Yet the
broadcaster said the total of five-and-a-half hours represented an improvement
on the 2008 Paralympics in Beijing, when viewers got a single 90-minute
highlights package.
"The
people of the USA, for example, particularly the parents and families of the
athletes, they are all ready for Paralympic sport," Sir Philip added.
"Take
the plunge, take the risk and then you'll succeed."
NBC said
its coverage of the London 2012 Olympic Games was the "most-watched
television event in US history", with 219 million people watching over the
duration of the event.
But it drew
criticism for delaying the broadcast of popular events until prime time hours.
Viewers
also complained of problems with online streaming and edited versions of the
opening and closing ceremonies.
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