guardian.co.uk,
Alexandra Topping, Monday 13 August 2012
Paralympics GB's David Weir competes in the men's T54 1500m race a test event for the London 2012 Games at Olympic Stadium in May. Photograph: Bryn Lennon/Getty Images |
The last
medals have been presented, the last victories celebrated – the final bars of
music that marked the end of the most joyous Olympic Games in British history
have faded. But even as the nation exhales a slightly sad, if self-satisfied,
sigh of relief, London 2012 organisers are kicking off a mammoth turnaround operation
to get the capital ready for the biggest Paralympics in history in 16 days'
time.
Thousands
of flags and banners in dozens of venues will be changed, hundreds of buses
will be converted, new volunteer recruits will be put through their paces and
thousands of journalists will start trying to comprehend the intricacies of
goalball and the Paralympic classification system.
After
record sales of tickets which could mean this Paralympic Games will be the
first to sell out in its 52-year history – 2.1m tickets out of a released 2.5m
have already sold – organisers must now ensure London is ready to welcome 4,200
athletes from 165 nations.
"All
it relies on is getting tens of thousands of details right," said former
Paralympian and Locog's director of Paralympic integration, Chris Holmes.
"It's now all about connecting the right people and the right parts behind
the scenes and putting all those years of planning in place."
In the next
few days, even as planes fly out of Heathrow taking Olympians home, Paralympians
from around the globe will begin to arrive. New lifts and improved baggage
handling – put in place by BAA after the successful bid – mean, in theory at
least, wheelchair users will be able to take their own chair directly from the
plane to the gate for the first time.
"It's
about doing everything we need to do so that athletes can focus on giving the
performance of their lives, because we have taken care of the details,"
Holmes said. "There will be a huge increase in service to what the
athletes have experienced before, and the transport planning will leave a
legacy for disabled passengers."
A new
influx of volunteers – fewer in number, but in equal density to the Olympics,
so visitors will have no shortage of people relentlessly encouraging them to
smile – will start taking up their places. Around 70% will be fresh to these
Games, while 30% will have also experienced what Paralympic organisers jokingly
refer to as "the warm-up".
The first
Paralympians will arrive at the Olympic village — complete with accessible
toilets, ramps, rooms and communal areas – on 20 August, just five days after
the last Olympic athletes leave. The British team move in on the 22nd – the
only athletes who will have seen and used many of the venues in which they will
be competing.
While
Paralymic athletes sometimes performed to half-empty stadiums in Beijing, many
top London 2012 events have already sold out.
And unlike
many other athletes, Paralympics GB will be prepared for the noise of huge
crowds, said the team's chef de mission, Craig Hunter. "Many of them will
not be used to these numbers, so we have made sure they know exactly what to
expect."
London may
not be planning to empty and re-tile it's Olympic pool like Bejing in 2008, but
a vast rebranding exercise is happening throughout the capital. Venues will be
daubed with the Paralympic agitos – three swoops in red, green and blue
representing the Paralympic motto "spirit in motion" – and the giant
Olympic rings on Tower Bridge and in Trafalgar Square, like those in Belfast,
Cardiff and Edinburgh, with also be replaced.
Some venues
– like the BMX circuit, waterpolo arena, Horse Guards Parade, and Lee valley –
will close, while others will change use, like the Copper Box, which will
transition from modern pentathlon to goalball. There will be new venues too:
Brands Hatch in Kent for road cycling and Eton Manor in the Olympic Park for
wheelchair tennis. A fleet of 2,000 vehicles will be rebranded, while 293 will
be converted to provide space for five or six wheelchairs.
It all
sounds like a logistical mountain, but Holmes insists that London is better
placed than any other Olympic hosting nation to move seamlessly from Olympics
to Paralympics, because the bid has been completely integrated from day one,
influencing everything from the design of the Olympic village and stadia, to
the logo and mascots. "It's not difficult in the slightest," he said.
"Obviously it's a lot of work but it's also a great opportunity."
The level
of sponsorship, branding and awareness is profoundly different too. For the
first time sponsors are supporting both Games – billboards featuring star
Paralympians such as Oscar "blade-runner" Pistorius can already be
seen throughout the country – while historic broadcasting deals, in the UK with
Channel 4 and overseas, mean more of the Paralympics will be shown than ever
before.
"If we
get this right it will be seen as the high-water mark for the Paralympic
Games," said Holmes. "I truly believe that if we nail this it has the
potential to shift attitudes and opportunities – in sport, education,
employment – for disabled people around the world. This is the Games of the
possible, and that's just so thrilling to be a part of."
But it is
not just about raising awareness of disability sport and that much-reiterated
goal of inspiring a generation – it is also, quite fiercely, about winning.
Paralympics GB will be hoping to bring home more medals in more disciplines
than in Beijing, and match their second place in the medals table. But Holmes,
himself a nine-times gold medal winner in the pool, might have ambitions that
are higher still.
Could this
team beat China and come out on top? "It will be a great challenge. But
imagine the difference home support can make, who knows how far they can take
it."
The Games
transition
• There are
16 days from the Olympic closing ceremony to the Paralympic opening, with the
shortest transition period being five days for the Games billboards.
• The
seating in some stadia will be modified, with more accessible seating added in
the aquatics centre and the basketball arena, as well as 3,000 seats added to
the hockey training pitch to transform it for five-a-side football.
• 16 venues
are not being used: BMX circuit, waterpolo arena, Horse Guards Parade, Lord's
cricket ground, Earls Court, Wembley, Hyde Park, Wimbledon, six football
stadiums, Lee valley, Hadleigh farm.
• Two new
venues are being added for the Paralympics, Brands Hatch in Kent for road
cycling and Eton Manor in the Olympic Park for wheelchair tennis.
• About
2,000 fleet vehicles will be rebranded with the agitos, and 293 buses converted
to provide five or six wheelchair spaces.
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