DutchNews.nl, May 28, 2015
The editor-in-chief of Dutch newspaper
Nederlands Dagblad says he does not want to see any adverts from Fifa sponsors
in his paper until they have ‘converted’.
Sjirk Kuijper used Twitter to say he
did not expect advertising from Coca-Cola, McDonald’s, Hyundai, Visa and Adidas
and uses the hashtag #Fifamaffia. His
decision follows the arrest of seven senior Fifa officials in an investigation
into corruption on Wednesday.
Kuijper also says he wants to change the paper’s
editorial statutes to ensure the 2022 World Cup in Qatar is not covered either,
broadcaster Nos reports.
Nederlands Dagblad has a circulation of some 20,000
and is read mainly by orthodox Protestants. It does not cover sport in any
depth.
Dutch sport marketer Bob van Oosterhout told Nos Fifa’s sponsors are
already uneasy about the organisation’s reputation.
Four major sponsors have
already pulled out in the past year, including Sony and airline Emirates, he
said.
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